In the world of digital publishing, printable resources have become increasingly popular. From printable art and wall decor to educational worksheets and planners, there's no shortage of creative and practical uses for printables. However, one crucial aspect of creating successful printables is often overlooked: applying relevant tags.
Tags are an essential tool for making your printables discoverable online. By using the right combination of keywords and phrases, you can ensure that your printables appear in search results, attracting more customers and driving sales. In this article, we'll explore five ways to apply tags for printable success.
What are Tags and Why are They Important?
Before we dive into the nitty-gritty of applying tags, let's first understand what tags are and why they're essential for printable success. Tags are keywords or phrases that describe the content, theme, or style of your printable. They help search engines and online marketplaces like Etsy or Gumroad understand what your printable is about, making it more discoverable for potential customers.
Think of tags like labels on a folder. Just as you would label a folder with relevant keywords to help you find specific documents, tags help search engines and customers find your printables when searching for specific topics or themes.
1. Brainstorm Relevant Keywords
The first step in applying tags is to brainstorm relevant keywords related to your printable. Ask yourself:
- What is the main theme or topic of my printable?
- What keywords or phrases would someone use to search for this type of printable?
- Are there any specific colors, styles, or patterns that describe my printable?
Make a list of keywords and phrases that come to mind. You can also use online tools like Google Keyword Planner or Ahrefs to help you generate relevant keywords.
Example: Brainstorming Keywords for a Printable Art
If you're creating a printable art piece featuring a minimalist design with pastel colors, your brainstorming list might include:
- Minimalist art
- Pastel colors
- Wall decor
- Home decor
- Boho chic
- Abstract art
2. Use Long-Tail Keywords
Long-tail keywords are phrases that are more specific and less competitive than generic keywords. By using long-tail keywords, you can attract more targeted traffic to your printables.
For example, instead of using the generic keyword "printable art," you could use the long-tail keyword "minimalist printable art with pastel colors."
Example: Using Long-Tail Keywords for a Printable Planner
If you're creating a printable planner for students, your long-tail keywords might include:
- Student planner printable
- School planner template
- College planner organizer
- Daily planner for students
3. Use Synonyms and Variations
To make your tags more comprehensive, use synonyms and variations of your keywords. This will help you cover more ground and attract a wider range of customers.
For example, if you're creating a printable wedding invitation, you could use synonyms like "wedding invite," "wedding card," or "wedding announcement."
Example: Using Synonyms and Variations for a Printable Wall Art
If you're creating a printable wall art piece featuring a quote, your synonyms and variations might include:
- Quote wall art
- Inspirational wall decor
- Motivational poster
- Quote poster
4. Use Categories and Subcategories
Categories and subcategories can help you organize your tags and make them more specific. For example, if you're creating a printable educational worksheet, you could use categories like "math" or "science," and subcategories like "addition" or "biology."
Example: Using Categories and Subcategories for a Printable Recipe Book
If you're creating a printable recipe book featuring vegan recipes, your categories and subcategories might include:
- Category: Vegan recipes
- Subcategory: Vegan dinner recipes
- Subcategory: Vegan dessert recipes
5. Optimize Your Tags for SEO
Finally, optimize your tags for SEO by using them consistently throughout your printable's metadata, including the title, description, and keywords.
Example: Optimizing Tags for a Printable Planners
If you're creating a printable planner featuring a daily schedule, your optimized tags might include:
- Title: Daily Planner Printable Template
- Description: Stay organized with our daily planner printable template featuring a schedule and to-do list.
- Keywords: daily planner printable, daily schedule, to-do list template
By following these five ways to apply tags for printable success, you can increase your printables' visibility online, attract more customers, and drive sales.
What are tags and why are they important for printables?
+Tags are keywords or phrases that describe the content, theme, or style of your printable. They help search engines and online marketplaces understand what your printable is about, making it more discoverable for potential customers.
How do I brainstorm relevant keywords for my printable?
+Brainstorm relevant keywords by asking yourself what the main theme or topic of your printable is, what keywords or phrases someone would use to search for this type of printable, and what specific colors, styles, or patterns describe your printable.
What are long-tail keywords and how do I use them for my printable?
+Long-tail keywords are phrases that are more specific and less competitive than generic keywords. Use long-tail keywords to attract more targeted traffic to your printables, such as "minimalist printable art with pastel colors" instead of "printable art."